DIGITAL ADS
PROBLEM:
The client was launching a campaign for a specific product line—a set of zodiac candleholders. They had never carried astrological merch before and were fishing for a new demographic with this product line.
SOLUTION:
Together, we developed a strategy to create targeted ads based on a person's sign with copy that spoke to their sign's personality traits. Each is unique!
PROBLEM:
Oregon State University - College of Science learned their prospective students are 70% more likely to matriculate if they attend an on-campus tour of the science facilities with a science ambassador. The marketing team's goal was to increase tour attendance to impact the matriculation rate.
SOLUTION:
I spent time researching the channels our audience was researching us in -- primarily Instagram for Gen Z prospective students and Facebook for their parents. I working with a digital ad agency to run a series of ads promoting the tour. This resulted in a 18% increase in tour attendance, together with organic social tour promotion and email marketing efforts.
